Brands must offer tools to consumer to participate in their campaigns

http://cmdigest.com/content-marketing-digest/content-marketing/brands-must-offer-tools-to-consumer-to-participate-in-their-campaigns/
Brands must offer tools to consumer to participate in their campaigns
Gone are the days when the onus for creating, curating and distributing content solely rested with the publishers. With the advent of digital age, the scenario has changed completely today, and a massive publishing mechanism is now available for both brands and the consumers they wish to reach out to.

Online, mobile and social platforms have come to make publishing look easier, and publishing photos, sharing thoughts or curating their own audiences look quite simple for the consumer. Thus, without actually having the platform of a traditional publication, the consumer is empowered with the ability to influence and link with mammoth audiences. Digital properties and platforms such as Twitter, Tumblr and Instagram have made consumers highly influential to brand marketing campaigns like never before.

It has become imperative for a brand's content, advertising and marketing materials to link with the audience, and prompt them to share it, and also take part in the campaign. Brands must necessarily account for and take advantage of the voices of their audience to make their campaign look more credible in the eyes of their audience. It's essential to bear in mind that amplifying marketing messages and campaigns has a lot to do with designing marketing activities to inspire wider engagement and sharing. No doubt, the core concepts for campaigns must entice customers to share and take part in an experience, thereby enabling the consumer to take forward the campaign by involving in a conversation with the brand, product, and fellow users.